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Charlotte FC Goes Racing With Christian Fuchs


Written by: Spenser Coop

Earlier this week, NASCAR Cup Series driver Alex Bowman and Charlotte FC’s Christian Fuchs unveiled a special paint scheme for next Sunday’s Bank of America ROVAL 400 at Charlotte Motor Speedway. Ladies and gentleman, Charlotte FC is going racing!


Taking advantage of the mutual sponsorship with Ally, Alex Bowman’s 48 car features Charlotte FC prominently. With Ally’s always stylish purple in the front half that transitions beautifully into Charlotte FC black and blue over a soccer net motif with #ForTheCrown above the rear wheels and the Charlotte FC logo on the rear quarter panels. Ally has never been bashful with their paint schemes and they knocked it out of the park once again with this slick vehicle.


Charlotte FC fans will get to see this beautiful car at the track at Charlotte Motor Speedway or on NBC where it should get plenty of TV time. Alex Bowman is currently in the NASCAR Playoffs Round of 12 where the Charlotte Roval serves as the final race of that round. Alex Bowman is currently below the cutline for the next round so he will need to perform well at the Roval to advance. Bowman is a strong contender to win this race as his average finish in the previous three races at this track is 4th with a best finish of 2nd. Let’s hope with Charlotte FC on his ride, Alex Bowman can get the win #ForTheCrown!


It is great to see Charlotte FC working together with their sponsor Ally to spread the word of the team’s inaugural season in unique ways. The team has been working hard putting together a roster and coaching staff, but they are not willing to rely on standard marketing to promote the team. The race will be broadcasted nationally on NBC along with international coverage. What other MLS squad is getting their brand in front of thousands of people at a sporting event that is being watched by millions on TV? I’ll take that kind of marketing and outreach over a half baked, clunky mobile app any day!

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